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A one-of-a kind Fan Photo Experience atop Gillette Stadium’s new 22-story Lighthouse! This experience, seemingly the world’s largest photo booth, captures two amazing photos, one over 540ft away.
THE STORY
Gillette Stadium recently underwent several eye-catching updates, introducing the largest outdoor LED screen in the US and a 22-story Lighthouse that commands a view of the entire stadium.
Accessible to the public year-round, the lighthouse offers stunning panoramic views of the stadium and the Boston skyline. What’s more, all proceeds from visits to the observation deck are donated to charity.
With such a stellar view, the team at Gillette sought to give visitors a way to capture and share their experience. Picture Mosaics was chosen for its time-tested expertise and state-of-the-art platform.
HERE’S HOW WE MADE IT HAPPEN
Picture Mosaics created a dual fan cam experience, powered by a self-serve kiosk at the top of the lighthouse. One camera takes guests’ pictures with a breathtaking view of the stadium in the background.
Then, guests turn around and a second camera (mounted at the 50 yard line) generates a super fun boomerang GIF, zooming to capture them at the top of the lighthouse as it traverse the stadium.
Then, we send the shots to participants via email, giving them a chance to download and share their experience.
Check out a quick overview of the experience from start to finish
On the photo kiosk, this simple animation allows users quickly understand the photo experience before they start.
Finally, the visitor photos come together to form an Interactive Mosaic. Participants and their loved ones can explore the mosaic, search, and share it on social media.
THE RESULTS
As of the time of writing this, the Gillette Fan Experience has captured over 5,000 guests’ photos, and this is just the beginning!
Contact our team here to learn more about this project and how a similar setup can be created in your venue!
